Insights

cybersecurity tabletop exercise to protect your business

  Insights Desk    Jan 17, 2025

Highlights: Security tabletop exercises help identify cybersecurity blind spots before cybercriminals can exploit them. Tailor your cybersecurity exercise to participants' expertise, using det...

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key elements in the b2b buying process to attract decision-makers

  Insights Desk    Jan 17, 2025

Highlights: When B2B buyers make a purchase, they initially assess various benefits, including functional, economic, and emotional advantages. Durability is a crucial factor for buyers assessi...

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harness the power of digital workflows for improved efficiency

  Insights Desk    Jan 16, 2025

Highlights: Companies should focus on optimizing the employee experience through strategic document management, technology integration, and workflow automation. For effective business digitiza...

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choosing the right ai foundation model for your needs

  Insights Desk    Jan 15, 2025

Highlights: Larger AI models excel with vast datasets but need more processing power, which may not always be an economical option. Businesses must review the model card to see if the model’...

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ai governance: the path to responsible ai

  Insights Desk    Jan 14, 2025

Highlights: Generative models, like large language models (LLMs) and foundation models (FMs), have the power to uncover trillions in economic value by notably boosting productivity. AI operati...

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leveraging dynamic email content for advanced personalization in b2b m...

  Insights Desk    Jan 13, 2025

Highlights Dynamic content isn’t limited to email messages. You can also create dynamic landing pages, articles, product pages, website ads, and forms. These elements can be personalized based ...

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ai in market research: new possibilities, new insights

  Insights Desk    Jan 13, 2025

Highlights: AI in market research combines ML algorithms with traditional methods to enhance efficiency and accuracy. AI transforms competitive analysis with real-time insights, streamlined da...

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ai ready workforce: upskilling for the ai era

  Insights Desk    Jan 06, 2025

Highlights: Automation, cloud technologies, and flexible work models require ongoing employee training, with AI and GenAI enhancing the process. Automation and AI have existed for some time, b...

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leveraging cohort analysis for data-driven insights to optimize user r...

  Insights Desk    Dec 30, 2024

Highlights Segment-based cohorts consist of customers grouped by the specific product they purchased or service they subscribed to in the past. Cohort analysis tracks retention rates over time...

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mitigating credential harvesting with advanced security strategies for...

  Insights Desk    Dec 26, 2024

Highlights When cybercriminals gain access to even a single compromised password, it provides a valuable foothold. They can use this information to attempt logins onto other platforms or systems ...

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