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How AIS Insurance Doubled Their Transfer Rate With a Conversational Outreach Strategy

How AIS Insurance Doubled Their Transfer Rate With a Conversational Outreach Strategy

DRIPS
Published by: Research Desk Released: Feb 01, 2024

With more than 50 years of experience, AIS Insurance works with many highly rated auto insurance companies to find their customers the best available coverage.

AIS Insurance was looking for higher contact and engagement rates, better conversions, and, of course, cost-efficiency from customers who had requested auto insurance quotes. Since 2014, their primary method of outreach was a third-party outbound call center. But AIS quickly found that people were less inclined to answer phone calls and more prone to text. Since AIS’ contact rate was declining, they needed a better way to deliver high intent consumers to the call center so that call center agents could spend more time closing deals instead of chasing hard to contact shoppers. That’s when they decided to reach out to Drips and try a conversational outreach approach.