Today’s wholesale distributors are facing a completely transformed business landscape. The modern omni-channel sales environment has made business-tobusiness (B2B) customers incredibly demanding. They want to view available inventory in an on-demand manner, place orders and receive real-time status updates — whenever and wherever they want, via any device or platform. They want low prices, high service and reliable delivery promises. They want the same easy, frictionless experience they’ve learned to expect from consumer websites.