2020 seems to have controlled the pace of life. Suddenly everything seems to have come to a standstill. Wearing a mask, maintaining social distancing, and celebrating virtual events has now become a part of a new normal all across the globe. But even with so much sudden change and release of stringent government guidelines, businesses are still operational. Right from mortar and brick stores to eCommerce websites and IT companies, a large chunk of the economy is working.
Therefore, the new mantra to help your business survive the pandemic situation is,
VOIP v/s the pandemic
The one thing that the coronavirus pandemic has taught us the hard way is the importance of communication during a crisis. Remember, poor or incomplete communication can be misleading and can create several issues. Therefore, making way for seamless communication is key.
VoIP or Voice over Internet Protocol telephony enables businesses with solutions that keep workforces, customers, and partners connected to ensure effective business communication and continuity in the time of crisis. Hence, several reasons make VoIP inevitable for businesses.
Note: Not just the pandemic, but for reasons such as widespread geographical locations, geographically spread customers and office spaces also demand good quality VoIP solutions to get a competitive edge for the business.
Reasons that make VOIP highly essential during the pandemic and ahead
1. Remote work and service delivery
VoIP is irreplaceable for businesses that have rolled out work-from-home setups. By investing in the most suitable software and tools, companies can make sure that their forces can jump on calls or attend virtual meetings from anywhere and at any time.
With VoIP, the business workforce can effectively stay in touch, and the only prerequisite is an internet-connected device. This eliminates the need for any additional hardware. Leaders in the organization can also connect with team members via direct calls, group calls, voice notes, and instant messaging.
2. Enhanced customer interaction
The pandemic has left customers with a surfeit of unresolved questions. In the past few months, it has been observed that customers have questions that demand instant response and feedback more than ever.
However, to effectively deal with such situations, with a limited number of workforce and man-hours, the auto-attendant feature of VoIP directs customers to professionals that are available and best suited to resolve their queries. These auto-attendants can be programmed to share emergency and important messages to clients.
3. Reduced expenses
Businesses all across the globe are bearing the brunt of the pandemic and are suffering from a financial dip. It is also observed that several companies temporarily have seized operations, and experts think that this trend might continue for a couple of months as the situation seems to be too vague to be sure of anything. The IMF or the International Monetary Fund has also declared a global economic recession, and VoIP solutions save time and money for businesses trying hard to keeping afloat in various situations.
As per research, the Mobile VoIP Market due to COVID-19 disruption is expected to transform drastically in the coming years.
Here are some supportive statistics:
Based on the statistics presented by Market Research Future (MRFR), the global mobile VoIP market is forecasted to reach USD 58.21 billion by 2025, recording a CAGR of 12.2% in the forecast period between 2019 and 2025.
According to a 2020 Data Analysis & Market Share report,
- VoIP can save up to 75% on communication cost for businesses
- The VoIP ability to facilitate communication from anywhere helps businesses increase productivity by 20%
- On the technology front, Android OS is projected to lead VoIP by 2024 with a forecasted market share worth USD 90 million
- Experts forecast that AI-powered chatbots will drive 95% of customer interactions by 2025
Over the past few decades, the way individuals and businesses communicate has changed dramatically, and the pandemic has taken it to the next level. Today, when productivity and effective business continuity are subject to remote accessibility, the value of effective yet budget-friendly communication strategies is valued more than ever.
As communication plays the lead role in business success, creating effective marketing and communication strategies is a must.
Top 3 ways VoIP can strengthen marketing tactics and add velocity to a business
As aptly coined by Sun Tzu, “Tactics without strategy is the noise before defeat.”
We agree; marketing does not have a fixed formula. What works for you cannot work for someone else and vice versa. You will be surprised to learn that failure often is celebrated in the world of marketing. Because by figuring out what doesn’t work, it is easier to discover what does.
This is why a few wrong turns are counted to be healthy. On the contrary, no matter how well failures are celebrated in the dynamics of marketing, the last thing that a marketer wants to lose is time and money.
So, without any further ado, let’s get to the crux of how VoIP plays a catalyst in formulating more robust marketing strategies.
1. Targeting a wider geography
The most lucrative advantage of incorporating VoIP is the availability of a local contact number anywhere in the country. By this, we mean, even if your business is located in New York, it is absolutely possible to own a local number of Texas with the help of VoIP.
Such advantages are extremely favorable and help businesses create a local presence. For smaller companies, this trick can help them appear larger than they are. Remember, a local number works exceptionally well for both sales and support.
Technically, VoIP gives businesses the freedom to choose any geographical number irrespective of the base. This feature enables virtual business expansion with different area codes to ease the process.
2. Activate virtual extensions for working on the go
VoIP gives businesses the freedom of mobility. When associated with VoIP, companies no more are attached to affixed or a physical line. The service allows users to assign a local number to a mobile. Not just this, but with VoIP, a single phone number can be attributed to multiple devices.
- Every employee can have a virtual extension
- This facilitates employees to connect to the system with a variety of devices.
- Employees that are operating on-site or are out of office or traveling can be kept in loop irrespective of the location.
PS: This is an excellent tool for sales teams, which, despite being at different locations, are still available for customers throughout the sales funnel.
3. Scalability: advertisement & website tracking
What is the use of creating a marketing strategy that is not scalable? Well, with VoIP, you will not face this problem. As VoIP allows businesses to choose a different number, marketers can always keep track of which one is getting a better response. It also facilitates businesses to map numbers with sales and monitor detailed performance to get better output by generating a valuable correlation between advertising and sales.
Additionally, the performance of a website that works as a silent salesman for every business can be tracked using VoIP. Businesses can place a variety of contact numbers on the website and track performance.
Today, when connecting remotely has become the need of the hour, more and more businesses are evaluating VoIP solutions.
In the past few years, the way business and its stakeholders communicate has experienced a drastic transformation.
It does not matter if you are a start-up or a well-established entity; communication is the key to success, and so is VoIP.