On Tuesday, February 09, 2021, Google Cloud announced a new 10-year partnership with Telus, the Canadian Telecommunications company. These two companies plan to collaborate on new products and services for a handful of industries, including agriculture, security, healthcare, and connected home. Telus has plans to advance its IT and network with the Google Cloud Platform’s help.

The latest trend happening around Google is the cultivation of more businesses around the telecom sector. In the year 2020, Google made a pitch to the telecommunications industry that includes industry-specific solutions such as Anthos for Telecom.

Through this collaboration, both companies plan to develop services and products that use Artificial Intelligence (AI) to leverage data across specific verticals. The company has also reported new collaboration solutions for healthcare providers and supply chain traceability tools for the agriculture and food segment.

Amidst all the advancements, Telus’s own wireless and wireline services will experience an upgrade as part of the deal. Telus holds new plans to use Google Cloud Contact Center AI for maintaining and improving its customer service.

“Our strategic partnership with Google will propel our digital leadership across the communications technology, healthcare, and agriculture sectors, whilst amplifying our Customers First priority, redefining how service is delivered in Canada and globally,” Telus CEO and President Darren Entwistle said in a statement.

Both companies aim to reduce the carbon footprint and also use data analytics for optimized social impact. As part of the partnership, both the companies are moving forward to improve the social, economic, environmental, and health outcomes of the natives.