Highlights:

  • BlueConic received the “Best Customer Data Platform” award from MarTech Breakthrough.
  • It is the second consecutive year the BlueConic has been honored in the CDP category.
  • The company received an award coinciding with its recent launch of advanced customer lifecycle orchestration proficiencies.

The world’s leading customer data platform (CDP), BlueConic, received an award as “Best Customer Data Platform” by MarTech Breakthrough in the third annual MarTech Breakthrough Awards program (2020).

The MarTech Breakthrough Awards are presented to recognize success, creativity, and hard work and honor the excellence of products, companies, and technologies in the advertising, marketing, and sales technology division. It is the second consecutive year the BlueConic has been honored in the CDP category.

The award was given to BlueConic on its recent launch of advanced customer lifecycle orchestration proficiencies. This rids the free marketers from the constraints of rigid, channel-specific campaign workflows by managing cross-channel lifecycle marketing platforms. Furthermore, these programs are open to each consumer’s unique journey based on the real-time and unified customer profile data at the platform’s core.

BlueConic also stood out for its unique ability to boost operational efficiencies across its marketing operations and customer’s business, allowing transformation to a customer-centric marketing approach. Moreover, BlueConic gives marketers and their tools direct access to the actionable and unified customer profile data to drive a wide array of marketing activation use cases.

Bart Heilbron, CEO at BlueConic, commented, “We are excited to accept the 2020 MarTech Breakthrough Award for Best Customer Data Platform and humbled to receive this honor two years in a row.” Further, he added, “In today’s fast-paced environment, marketers need to be agile and responsive to market shifts and rapid changes in consumer behavior. We’re proud to offer a platform that flexes in all the ways a modern marketing organization needs it to — namely in its speed, adaptability, value, and utility to marketers.”

The award by MarTech Breakthrough is presented across several categories, including mobile marketing, marketing automation, content and social marketing, market research and customer experience, marketing analytics, AdTech, and SalesTech. About 2,750 nominations from across 15 different nations were a part of the program this year.

James Johnson, Managing Director at MarTech Breakthrough Awards, commented, “As a previous MarTech Breakthrough Award winner, we are excited to see the company continue to innovate by empowering marketers to work faster and more efficiently and get the rich, actionable data they need when they need it to interact with customers in a timely, personalized way.” Further, he added, “Congratulations to BlueConic on well-deserved back-to-back MarTech Breakthrough Award wins.”