Channable, a global e-commerce platform provider for online retailers, digital marketers, and brands, announced its North American expansion, which accelerates international e-commerce for the US-based clients and partners.
An increase in global e-commerce fueled by the pandemic prompted Channable to focus on the US market. Channable is already working with Maison MRKT, Philips, Carbon, Upper Quadrant, and others in the US and international markets.
The global retail platform by Channable lets brands, digital marketers, and online retailers effectively advertise, sell, automate, market, and manage their online sales globally.
The company’s platform functions in several different languages to:
- Optimize and manage thousands of online marketplaces, affiliate networks, and price comparison sites to provide commodity feed management, handle orders, and advertise listings;
- Offer a PPC tool automation that can quickly generate and optimize Microsoft Advertising (Bing Ads) text ads and Google Text Ads (Google AdWords), and shopping campaigns for peak e-commerce performance; and
- Collaborate and work seamlessly with major e-commerce platforms that include Magento, Shopify, WooCommerce, and Lightspeed
“With the evolution of retail and growing customer demand for goods all over the globe, this move was a logical step for our expansion into the US,” said Rob van Nuenen, CEO of Channable. “US digital marketers, brands, and online retailers of all sizes are recognizing the opportunity of cross-border selling – especially during the holiday season. As an international company, our clients rely on Channable to navigate the nuances of selling products successfully on a global level.”
Digital agency Maison MRKT selected Channable as its e-commerce marketing partner. With Channable’s innovative retail platform’s help, the agency lets clients deliver high-ROI e-commerce campaigns through a holistic, cross-channel approach that addresses the entire marketing funnel from acquisition and retention to loyalty. The agency’s relationship with Channable has become an essential part of its customers’ digital product delivery strategies by helping its customers scale while retaining a profit margin.
“With the widespread closures of brick and mortars as a result of the pandemic, D2C and digital retail have taken center stage. Therefore, the ability to scale e-commerce dynamically has become critical to our clients’ success. During the holidays, it is key,” said Lexi Nastos, Co-founder of Maison MRKT. “Channable has been a vital part of our customer acquisition stack in 2020 as it empowers our clients to effectively sell, advertise, market, and track their online sales ̶ ensuring high-performing and high-converting ad units.”