On February 17, 2021, Cendyn, the frontrunner in delivering cloud software and digital marketing services for the hospitality sector, and NextGuest, a CRM and digital marketing leader based out of New York and Munich, merged under the Cendyn brand to become the largest scalable CRM and digital marketing vendor for the hospitality sector.

The union between the digitally-savvy entities further expands Cendyn’s global reach as it aids hoteliers’ direct demand and revenue performance by enhancing every touchpoint of the guest journey via automation and data intelligence.

Combining the industry experience and expertise of both the companies, which are second to none, enables them to provide global scale, unparallel CRM, and digital marketing facilities in the hospitality spectrum.

The companies’ elaborate past of driving innovation and a combined mission toward generating deeper, profitable guest relationships by leveraging data from every touchpoint in the guest journey enables them to grow as one entity and empower hoteliers worldwide.

Experts take on the merger

Tim Sullivan, President & CEO of Cendyn, expressed, “We are thrilled to be merging with the talented NextGuest team. With deep experience in hospitality and a long history of providing innovation at both companies, there is perfect alignment and tremendous opportunity to be realized through this combination.”

He added, “With a shared vision to leverage data to enable deeper, more profitable guest relationships for our customers, our expanded reach and scale as one company will unlock more value and capabilities for hoteliers across the globe.”

The new entity’s clientele includes Hyatt, Outrigger Hotels & Resorts, Jumeirah Resorts, Marriott, Rosewood Hotels & Resorts, Onyx Hospitality Group, and Virgin Hotels, Minor Hotels, Margaritaville Hotels & Resorts, Hilton, IHG, and Event Hospitality & Entertainment.

Hierarchy post the merger

Cendyn, the parent company, will be led by Tim Sullivan as the President and CEO. The senior leadership team will have Paolo Torchio from NextGuest in a Chief Strategy Officer’s role.

Paolo holds strong experience and expertise in the industry, including his previous roles at Two Roads Hospitality, Sabre, and Hyatt.

On the business front, Paolo will head the integration of the businesses and product portfolio strategy.

Additionally, Dieter Dirnberger will operate as the Managing Director of EMEA, and Toshi Rogers will lead the global account team.