Majesco, a global provider of cloud insurance platform software, announced the use of Salesforce Sales Cloud to forward its digital transformation journey.

Sales Cloud acts as a unified module for all kinds of revenue-based business orders. It helps in generating precise reports for all levels that include business units, management, sales leadership, and sales performance. This feature allows organizations to track the history of reports, communications, opportunities, targets, and tasks.

By using Sales Cloud, Majesco is on the way of revamping its client relationship management system. The list of functions performed by the sales cloud includes standardizing sales processes, reducing manual efforts throughout the sales cycle while providing pipeline and forecasting visibility to sales, partner, marketing, delivery, and finance leaders across the organization. Sales Cloud is integrated with a B2B marketing automation tool named Salesforce Pardot, which aligns with Majesco’s sales process for capturing, nurturing, engaging, and converting leads to opportunities through marketing initiatives. This redeployment is another major shift to Majesco’s structures and processes that facilitate its path through digital transformation.

“We’re thrilled to have taken this next step as we work to reshape the future of insurance,” says Jim Miller, Chief Revenue Officer at Majesco. “This upgrade to the latest Sales Cloud technology directly aligns to our business model, supports our recent NetSuite implementation, and will be our single source of truth for all sales-related data. We are committed to providing our customers with the best user experience possible and believe this revamped system will allow us to better understand and serve our customers.”

“Majesco is committed to helping insurers transform with cloud insurance software that modernizes, innovates, and propels them to the future of their business,” says Andrew Bearese, Vice President of Commercial Sales at Salesforce. “We are thrilled to have helped Majesco further their own digital transformation as it continues to deliver and build strong relationships with its customers.”