Vested acquires Red Lab Technologies

Vested, a top-notch global unified financial services communications company, announced the acquisition of Red Lab Technologies, a web design, development, and digital marketing company headquartered in Cedar Falls. The details of the deal have not been disclosed by any of the firms.

The acquisition will help Vested boost digital abilities and add the best talent to its team. This will allow the company address its clientele’s marketing and communications needs in a more precise manner. Red Lab will offer Vested clients with expertise in WordPress design and development, paid social advertising, search engine optimization and marketing, and marketing automation to maximize results and exposure.

Expert take

Binna Kim, President and Co-Founder at Vested – Communications Agency, said, “What excites me about Red Lab is not just their deep digital expertise and skill sets. It’s their entrepreneurial mindset and creative spirit.”

She added, “When we bring firms into Group Vested, we look for like-minded founders and companies who will continue to sharpen our edge and accelerate our position as the leading financial marcomms business. I’m excited by what Vested and Red Lab can do together.”

Michael Sonnenshein, CEO at Grayscale Investments, said, “Vested and Red Lab have been long-standing partners of the Grayscale team, and have been instrumental in building a brand that is now synonymous with crypto investing.”

He added, “Vested brings unique financial expertise and strategic marcomms consulting, and Red Lab brings deep development and digital skill sets. I’m thrilled to see these two partners join forces.”

Extra take

  • Vested was ranked number five by O’Dwyers for global top financial PR firms and was also chosen for Agency of the Year by the Holmes Report.