Based on a recent analysis of the North American conversation intelligence market, Frost & Sullivan felicitates Chorus with the 2021 North America Customer Value Leadership Award for aiding sales teams with a secure and compliant AI platform.

The platform enables sales teams by analyzing recordings, videos, and phone calls and transcribing them in real-time along with insights to existing and potential customers. It is exciting to know that the platform is purpose-built to involve state-of-the-art onboarding features to help new representatives quickly train in powerful selling techniques.

Kara Ruan, Growth Strategy & Implementation Consultant at Frost & Sullivan, said, “Chorus offers immediate value across the enterprise, including sales, customer success, sales development, and frontline managers, as well as long-term solutions to promote employee skill growth.”

She added, “The platform builds on its value proposition of understanding the voice of customers, enabling sales teams to win more deals by identifying and correcting problem areas of the sales cycle.”

What does Chorus offer?

Chorus flawlessly gets the voice-of-the-customer (VoC) to every system and decision, allowing businesses to transform conventional practices into a more customer-centric operation. The technology analyzes calls to understand where and when salespeople use certain techniques so that businesses can ensure adherence to those guidelines.

Further improving its solution, Chorus revealed the Momentum feature suite, which comes with real-time account visibility into crucial revenue-generating moments. This feature is a new potential to the competitive background of Conversation Intelligence. It analyses elements such as who was on the call, key discussion points and identifies actionable areas to generate more revenue in the platform directly inside the CRM system.

New products by Chorus are developed on its existing features like outcome-based analytics, enabling it to serve its clients via micro-level and macro-level insights into elements that can boost revenue and productivity. An on-demand and interactive resource, the AI-based platform by Chorus aids users to win deals and renewals via active engagement.

Samantha Fisher, Best Practices Research Analyst, Frost & Sullivan, noted, “Chorus differentiates itself through advanced machine learning and models, as well as its approach to harnessing the VoC.”

She further mentioned, “It emphasizes its customer-focus with additional features such as the Chorus Zoom App and the Momentum suite. Its continued innovation, wealth of knowledge, and customer commitment translate to strong long-term growth potential.”

Every year, Frost & Sullivan presents this award to an enterprise that showcases excellence in implementing strategies that proactively create value for its customers, focusing on improving the ROI that customers make in its services or products. The award lauds the company’s exceptional focus on enhancing its customers’ value beyond just good customer service, leading to a better and improved customer retention and customer base expansion.

Frost & Sullivan Best Practices awards identify and acknowledge companies in different regional and global markets for displaying remarkable achievement and excellent performance in areas like technological innovation, leadership, customer service, and strategic product development.

Frost & Sullivan deploys industry analysts to compare and evaluate performance via in-detail interviews, in-depth secondary research, and analysis to recognize best practices in the industry.