vCita, a CRM start-up, has launched an open platform strategy that accelerates easy and rapid development on top of its cloud-based platform. This will facilitate both collaboration and accelerate innovation. Application Program Interface (API) first approach by vCita will give both customers and partners self-service access to a wide range of features as well as allow for seamless third-party integration.

By decentralizing the platform, vCita provides developers with a new level of transparency, which allows them to function more collaboratively. This also provides them with tools that improve the delivery of relevant Small and Medium-sized Business (SMB) services while reducing resources and dependencies.

“We firmly believe that forming strategic alliances is the key to realizing our mission to include SME owners in the global shift towards a more digital economy,” says vCita’s Chief Business Development Officer (CBDO), Adi Engel. “Building ecosystems is in our genes, and with our robust platform, we are standing on the shoulders of giants. We are delighted to be able to extend these customization and integration opportunities to our partners,” she added.

In today’s fast-paced, ever-changing digital world, where agility and time to market have become business-critical, the ability to innovate through mobile technology has become imperative. The open platform by vCita aims to support partners, clients, and third-party developers in creating unique, connected, and seamless cross-platform experiences, especially for small businesses worldwide.

To support this strategic move, vCita has also introduced a new Developer Hub that will make it even easier to utilize vCita’s APIs by providing developers with up-to-date documentation, sample applications, and tutorials that assist them in developing personalized solutions for different industries, markets, and geographies – quickly and easily.

Other services offered by vCita are professional service consultations and custom development that leverage platform as well as available APIs. These offers ensure a seamless user experience to meet business goals.