Highlights:

  • Gorilla Corporation recently broke the news of inking a purchase deal with MarketingXpress
  • The acquired enterprise specializes in developing channel marketing platforms
  • MarketingXpress caught the attention of Gorilla Corporation specifically for “Partner Pulse” through channel marketing automation (TCMA)

Gorilla Corporation, a global channel marketing solutions company with offices in the US, Europe, Africa, and APAC, on March 2, 2021, confirmed the news about signing a purchase deal to acquire MarketingXpress, an enterprise that specializes in developing channel marketing platforms.

Based out of Rotterdam, Netherlands, MarketingXpress drew the interest of Gorilla Corporation because of its TCMA (through channel marketing automation) platform dubbed as “Partner Pulse” that is a perfect match for Gorilla’s portfolio.

The TCMA platform by MarketingXpress adds value to Gorilla’s current offerings and will deliver its clientele with a more elaborate ecosystem and advanced capabilities.

Moving ahead with the purchase, MarketingXpress blends into Gorilla’s strategy of creating the most robust and vigorous technology portfolio in the channel ecosystem. The acquirement will also boost Gorilla Corporation as it onboards MarketingXpress’s CEO Maarten Elsenaar as its new CTO along with MarketingXpress’s Research and Development and Engineering team.

What does the deal have in store for customers?

Gorilla’s client base will now be eligible to benefit from the most innovative TCMA platform present in the market, which is designed with security and GDPR compliance at its core. Furthermore, the association will streamline partner experience right from the online marketplace to co-branding and executing marketing actions.

Additionally, channel partner enablement is effected through a natural language conversational chatbot, and it is supported by Gorilla’s expert marketing concierge native language global teams.

APIs to HubSpot and Salesforce deliver the agility and the necessary integration required by partners.

Maarten Elsenaar, CEO of MarketingXpress, states, “We have been working diligently to resolve the usability issues technology vendors and their partners have with the legacy platforms. Our systems are engineered with partner satisfaction in mind.”

He added, “Our technology provides preemptive thinking and assures marketing ROI, when coupled with the strength of the Gorilla partner marketing concierge services.”

Expert’s take on the acquisition

Carlo Tortora Brayda, CEO of Gorilla Corporation, said, “We are absolutely thrilled with this acquisition.”

He further mentioned, “Our solutions portfolio is massively improved with this additional string to our bow, the technology is very well thought out, including its capabilities around partner recruitment and enablement. In addition, its existing and future artificial intelligence roadmap will place it into a league of its own. Gorilla has always broken new ground with its innovations; Partner Pulse™ just reinforces this positioning. The combination of Gorilla partner development service solutions coupled with this new technology, and our artificial intelligence partner enablement chatbot, is absolute dynamite.”

Partner Pulse overview

Partner Pulse platform offers four key building blocks to enhance marketing, sales, and partner performance that includes,

  • Score-carding and Reporting
  • Co-Marketing Campaigns
  • Partner Recruitment and Onboarding
  • Pipeline & Lead Management

The platform can be availed from Gorilla Corporation and can be bought as a stand-alone product or with Gorilla’s other channel sales and marketing services.