Highlights:

  • Descope’s new features encompass embeddable user management widgets, plug-and-play connectors with HubSpot Inc. and Segment.io Inc., and the capability to effortlessly A/B test user journey flows and measure results.
  • Descope’s new features comprise embeddable widgets for user management tasks like inviting team members and assigning roles, analytics to grasp user journey effectiveness and drop-off points, self-service workflows for setting up SAML, A/B testing for optimizing onboarding paths, and integration with marketing platforms for seamless identity synchronization.

Descope Inc., a passwordless authentication company, has recently unveiled new capabilities to assist customers in providing secure, frictionless onboarding and self-service experiences to their users.

Descope’s new features encompass embeddable user management widgets, plug-and-play connectors with HubSpot Inc. and Segment.io Inc., and the capability to effortlessly A/B test user journey flows and measure results.

Descope contends that whether it’s individuals or businesses, customer expectations regarding onboarding and self-service have evolved in recent years. Customers now anticipate frictionless and personalized onboarding experiences. According to Descope, customers also desire the ability to invite their teammates to an app, manage permissions, set up single sign-on connections, and perform various other administrative actions independently without contacting support or opening tickets.

Customers’ desired tasks are closely linked to customer identity and access control, making them complex and time-consuming to implement quickly. Descope’s latest product enhancements aim to simplify that process, streamlining the onboarding process and enhancing self-service options for end users.

Descope’s new features comprise embeddable widgets for user management tasks like inviting team members and assigning roles, analytics to grasp user journey effectiveness and drop-off points, self-service workflows for setting up SAML, A/B testing for optimizing onboarding paths, and integration with marketing platforms for seamless identity synchronization. These features are purported to simplify the process so customers can provide a secure, efficient, and personalized user experience.

“Many business processes are built around iteration based on customer feedback, but customer identity systems have tended to stay static because they are usually complex to implement and modify,” said Slavik Markovich, Descope’s Co-founder and CEO. “Our new self-service and experimentation capabilities will help customers rapidly prototype and test out new auth methods or onboarding sequences without touching their app’s codebase.”

Descope is a venture capital-backed startup, with its last funding round totaling USD 53 million in February 2023. Investors in Descope include GGV Capital LLC, Lightspeed Venture Partners LLC, TechAviv Founder Partners LP, Circa Capital Corp., and J Ventures.