Keen, a Pinterest competitor is introduced by Google’s experimental apps and services division, which makes use of the machine learning algorithm for content curation. The recently launched app is supportable on Android as well as on the web. It can be one of the best alternatives compared to other types of applications and social media channels.

“On Keen, which is a web and Android app, you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen,” said co-founder of Keen CJ Adams in a blog post. “You make a ‘keen,’ which can be about any topic, whether it’s baking delicious bread at home, getting into birding, or researching typography. Keen lets you curate the content you love, share your collection with others, and find new content based on what you have saved,” he further added.

The reason for Keen being more privileged over similar applications like Pinterest is its benefit of utilizing Google’s machine learning. To support this, Adams explained that after creating Keen, Google search has been continuously used to find relevant content as well as provide suggestions to improvise on pages.

“For every keen you create, we use Google Search and the latest in machine learning to remain on the lookout for helpful content related to your interests,” Adams writes. “The more you save to a keen and organize it, the better the recommendations become,” he adds.

Keen is all about creating and populating self-content. Also, looking at what other users have created and receiving notifications when any new content is added is another perspective of Keen, Adam says.

For Google, Keen is just another way for consumers to obtain insights. As mentioned by The Verge, the platform tends to connect Google Accounts, and the data mounds it is already gathering to curate consumer topics.

Now, how Keen will grab the user’s attention is a primary concern here—looking at the past experiences of Google when it comes to social media forays like Shoelace, Google+, and few others that have failed owing to lack of interest.