Pandemic has brought potential benefits to consumers. As individuals stayed home during the COVID-19 times, technology such as augmented reality, virtual reality, and 3D content has enhanced online purchasing and sales graph, as revealed in a new Accenture report.
In a survey by Accenture Interactive that questioned 3,000+ consumers across North America, Europe, and the Asia Pacific, it was revealed that these immersive technologies have brought them closer and connected them with the products. Now consumers are exploring more categories online, allowing several brands to grow during this time with increased revenue.
“Digital technologies such as conversational artificial intelligence (AI), augmented reality (AR), 3D content and virtual reality (VR) can help brands create immersive experiences throughout the customer’s digital journey from awareness to engagement and finally commerce, driving online sales in innovative and affordable ways,” explained Anurag Gupta, Managing Director and Lead-Strategy & Consulting, Accenture in India.
The report says that companies should work on optimizing and increasing the efficiency of experiences. Also, nearly 64% of the leading consumer brands have started investing in augmented reality, virtual reality, 3D content, and 360-degree video. The research found that almost half of the consumers are ready to pay extra for a product if they can personalize it by utilizing technology.
For instance, three in five consumers are willing to buy from the brand that implements immersive technologies. Consumers are even open to purchase great price products such as cars and luxury goods, online.
“More than half (about 48%) of consumers would better remember brands that regularly engage them with immersive technologies,” as per the findings.