NexTech AR Solutions, a leading provider of augmented and virtual reality (AR) experience technologies and services for education, eCommerce, conferences, and events, has announced the launch of a new collaborative streaming solution. This collaboration with AI and AR enhancements merges with its existing Virtual Experience Platform (VEP) and its ARitize SaaS offerings.

NexTech also announced that it will offer the streaming platform ‘ARoom’ as a standalone service externally similar to Zoom, increasing its revenue potential for 2021.

The artificial intelligence (AI) and augmented reality (AR) functionality are made available throughout the streaming interface, thus breaking the confines of attendee computers and mobile devices to make it feel more like a virtual and hybrid event.

NexTech AR is now about to integrate AR into the streaming experience via AR objects, presenter holograms, AR filters similar to Snapchat, and more, eliminating the need for a third-party streaming provider.

After the launch of this new product, NexTech’s multiple platforms can now offer immersive streaming collaboration services directly within the platform without using Zoom or another third-party streaming service. With the secure reliable transport (SRT) streaming protocol, it can stream video content into the platform from other sources and send in-platform streams and content out to different settings.

Conference or meetings can be made more robust for all attendees, irrespective of the size and scope, with NexTech’s VEP new streaming function, which is fully scalable and designed to create a virtual expo.

It also involves networking opportunities ranging from one-on-one chats to large digital breakout rooms and virtual green rooms for live speakers before presentations. It is also compatible with the latest data and privacy regulations that include the California Consumer Privacy Act (CCPA) and the General Data Protection Regulation (GDPR).

“Today’s remote events require a lot of moving pieces — event managers often need to bring off-site speakers into the event’s live stream using an external video conferencing product like Zoom or Teams to allow for collaboration between presenters and attendees. With our new ‘ARoom’ we’re changing the game by including video conferencing directly on our platform, enabling deep integration and natural use,” said Mark Pace, CTO, Virtual Experience Platform at NexTech AR. “The introduction of ‘ARoom’ will allow us to provide clients and event managers with industry-leading streaming capabilities, presenter and attendee collaboration without the need for an external provider. Direct access to video packets also opens up countless opportunities to seamlessly customize events with innovative, immersive features such as AR objects, AI-enhanced video, live chats and more.”

“We’re thrilled to be adding the ‘ARoom’ streaming platform to our growing portfolio of event and experience management products. Having these technologies in-house and built into our platforms will allow us to realize the power of AR features today and into the future as products like AR glasses become widespread. With this new streaming capability NexTech AR is well-positioned to become a leader in the growing virtual events space and is poised to grow rapidly as we move into 2021,” said Evan Gappelberg, CEO of NexTech AR, “The future of events and experiences will be a hybrid model, incorporating both in-person and virtual elements and we’re constantly challenging ourselves to offer our clients products and solutions that aren’t just seamless and easy to use, but really provide a wow factor for event managers and attendees. We believe ‘ARoom’ will be that “wow” and a major game-changer for this industry both on our platform and as a stand-alone product.”