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Tired of Sitecore Complexity & Cost Constraints?

tired of sitecore complexity & cost constraints?

Published By: Research Desk Released: Jan 27, 2021

Sitecore was a leading platform, widely adopted for web-based scenarios. But Sitecore has not kept up with modern business requirements: agility, ease of use, personalization, digital journeys, and headless content…

Are You Trapped in a Legacy CMS?

are you trapped in a legacy cms?

Published By: Research Desk Released: Jan 27, 2021

Over a decade ago, TeamSite, Vignette, and RedDot were some of the leading content management systems. These platforms have not kept up with modern business requirements for agility & ease…

Digital’s Role in Store Re-Openings

digital’s role in store re-openings

Published By: Research Desk Released: Jan 15, 2021

In this period of COVID-19, many retailers have turned to the digital space to maintain the relationships they've fostered with their customers. With the large volume of information being shared…

How Data Can Boost Enrollment & Revenue Post-COVID

how data can boost enrollment & revenue post-covid

Published By: Research Desk Released: Jan 15, 2021

Predictive marketing leverages analytics to deliver relevant and meaningful digital experiences across touch points throughout a user's life cycle. Within higher education, this approach can be used to drive enrollment…

The Future of Higher Ed Enrollment is Data-Driven

the future of higher ed enrollment is data-driven

Published By: Research Desk Released: Jan 15, 2021

In higher education, it’s never been more vital to find new ways to interact with an institution’s entire ecosystem. Even before the pandemic struck, higher ed was already experiencing an…

Making the Jump to a Digital-First Business Strategy: A Marketer’s Guide to Pivoting During COVID

making the jump to a digital-first business strategy: a marketer’s guide to pivoting...

Published By: Research Desk Released: Jan 15, 2021

Are you like the many companies shifting focus (and budgets) from acquiring new customers to retaining and cultivating loyalty in existing customers? The adoption of this strategy is driving brands…

The Path Forward: Digital Acceleration

the path forward: digital acceleration

Published By: Research Desk Released: Oct 22, 2020

The shut-down and subsequent radical reshaping of the economy brought about by COVID-19 have plunged everyone – brands, communities, nations – into an unfamiliar situation marked by profound uncertainty. Before,…

You Know You Need to Personalize, Now What?

you know you need to personalize, now what?

Published By: Research Desk Released: Sep 18, 2019

How to Take a Crawl-Walk-Run Approach for Personalization Success You’ve seen the numbers. You’ve read the articles. Personalization is top of mind for marketing professionals around the globe, and for…

Modeling ROI for Personalization

modeling roi for personalization

Published By: Research Desk Released: Sep 18, 2019

Personalization, while increasingly important to an organization's success, is not a simple task. Implementing personalization requires a transformation and transformations live or die based on senior stakeholder commitment, governance and…

Insider’s Guide to B2B Personalization

insider’s guide to b2b personalization

Published By: Research Desk Released: Sep 18, 2019

Businesses that succeed with personalization are rewarded with impressive ROI. And while you know that may be true for both B2C and B2B brands – it's not always easy to…

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