In a Corinium Global Intelligence study commissioned by ServiceNow, 55% of the surveyed executives said they would be seen as a strategic business leader if they could achieve the right mix of customer experience (CX) improvements, financial outcomes, and future‑proofing of customer service.
This white paper shares survey results and recommendations on:
- Mapping the customer journey
- Delivering customer self‑service options
- Closing the loop to eliminate service gaps
- Mitigating customer service issues proactively
- Using analytics and AI to improve CX