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Finance Starter Kit: Embrace Business Model Innovation

Finance Starter Kit: Embrace Business Model Innovation

Published by: Research Desk Released: Sep 15, 2021

Nearly two decades ago, the arrival of software-as-a-service (SaaS) began upending traditional business models. A multitude of upstart cloud providers showed that they could deliver software over the internet, instead of installing it on a physical server at the customer’s premises. For customers, the appeal was in avoiding big investments in equipment and IT support, instead letting them take advantage of “pay as you go” monthly subscription payments. For software providers, the SaaS business model introduced new ways to capitalize on recurring, predictable revenue—while retaining customer loyalty with access to the latest technologies and sustainable value.

Sponsored by Oracle with Intentsify

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