An Accenture study revealed a direct correlation between high performance and becoming what we call a “data-driven enterprise”—a company that can use the cloud as a catalyst for maximising the value of data, and treating it as an asset differentiated by its completeness and quality.
These companies use data as the basis for innovation, business agility, and critical business decision-making through artificial intelligence and analytics to improve effectiveness, reduce risk and drive new sources of revenue. Data-driven businesses embed cloud-based data and predictive analytics at their core. They are characterised by optimisation, prediction, continuous learning, and an insights-driven culture.
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