Locomizer has patented next generation customer interests’ profi ling platform that enables unprecedented personalized targeting on a global scale. Locomizer sought a partner to enable them to identify and target a “student” segment to increase the number of student loyalty card registrations from K Group, the Finnish supermarket chain, resulting from an out-of-home campaign run by K Group and JCDecaux.
HERE helps Locomizer defi ne a precise audience segment
