The Good, The Bad & Why CPGs Will Face Significant Challenges In 2022
Throughout 2020 and 2021, the pandemic created a sharp divide in the U.S. economy: some businesses did remarkably well while others fell apart completely. This disconnect is primarily a result of the industry-based disparity between goods and services and essential and nonessential.
However, regardless of how the pandemic has impacted a company over the last two years, business leaders will have some reason to worry heading into 2022. There is an expectation of continued economic volatility and more uncertainty as market conditions shift, underlined by three important variables:
- The spread of COVID-19 variants Economic recovery
- The American consumer
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