To drive patient engagement, try these marketing techniques

To drive patient engagement, try these marketing techniques

AthenaHealth
Published by: Research Desk Released: Jan 23, 2020

How can practices keep today’s “prosumer” patients engaged? With no one universal way to boost engagement across all patient populations, healthcare executives gathered to discuss strategies used by marketing professionals in other B2C industries. See what they learned about what motivates different patients, and how small adjustments can affect engagement for the better.