• All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Cost Management
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Neustar and Pathmatics discuss the latest trends in Paid Social and Attribution

Published by: Research Desk Released: Jan 12, 2021

The world of Paid Social is facing many disruptions today. With looming privacy regulations and social justice concerns, brands need to understand the role this critical channel can play in their media mix.

Marc Vermut, VP of Marketing Solutions at Neustar, and William Mercham, CRO at Pathmatics, take an in-depth look at Paid Social in the eighth installment of Pathmatics’ Weekly Briefing Series. Listen in to hear how Neustar is addressing these industry challenges and building a sustainable approach to marketing measurement.

Welcome Dear

Thank you for your interest and your registration with Teradata. Please confirm your e-mail address to complete your registration by clicking here

Yes, confirm my

By confirming this, you give Teradata your consent to send you information on our data analytics products and services or invitations to events and webinars by e-mail from time to time. You can revoke this consent at any time by clicking on the unsubscribe link at the bottom of each of our e-mails. We assure you that we treat your contact details with the utmost care. Detailed information on how we store and use your personal data or how you can exercise your rights regarding your personal data can be found in the global Teradata Privacy Policy.