How market leaders use real-time geospatial data to engage customers and deliver results
Find out how combining mapping solutions, real-time geospatial data, and your internal company data can improve your customer experiences and business processes through new research insights from Boston Consulting Group (BCG). Leaders in location intelligence saw benefits such as increased customer retention by ~2.1x, decreased support calls by ~1.3x, and increased revenue growth by ~1.7x compared to companies with less comprehensive usage.
To conduct the research, BCG surveyed more than 500 executives in the US, UK, Singapore, and India and conducted interviews with 40 companies for in-depth feedback. Industries covered include Retail, Financial Services, Travel, Real Estate, and Mobility/Logistics.
We will share examples of how location intelligence leaders are:
- Tailoring products and services to customers’ spending patterns and end-to-end journeys.
- Improving customer experiences and improving sales conversions.
- Optimizing delivery routes, maximizing fleet utilization, and reducing delivery times.
- Expanding customer services to reduce support costs.