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Modernize for CX with Red Hat

Modernize for CX with Red Hat

Red Hat
Published by: Research Desk Released: Jul 30, 2020

Businesses seek to benefit from every customer interaction with a real-time personalized experience acrosstheir marketing, customer servicing, fraud, and business operations teams. At the heart of these efforts isthe modern customer engagement hub (CEH), which uses decisioning and integrated artificial intelligence(AI) models to react to events in real time, fine-tuning each customer’s experience for every interaction withthe business. Events, customer channels, and the ability to hyper-personalize the customer experience arerapidly increasing. Open source technologies offer businesses the ability to quickly take ownership of theircustomer engagement, enabling faster innovation, greater competitive differentiation, improved digitalcustomer retention, and increased customer onboarding speed.

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