Motomo

  • All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Cost Management
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
Online Travel Agency Case Study

Online Travel Agency Case Study

PerimeterX
Published by: Research Desk Released: Sep 17, 2021

Travelers search for the best deals on flights, hotels and vacation packages, which makes price and inventory information the most important asset for Online Travel Agencies (OTAs). As the online travel market gets more competitive, the players in this market continue to invest in the battle against the competition. Millions of users expect the leading OTA to provide search results quickly across its website and mobile application. In addition, travelers expect the leading OTA to safeguard their personal data. However, bot attacks like account (ATO) attacks resulted in fraudulent bookings and loss of user confidence. These attacks also added a heavy performance load on the website. The costs associated with compromised user accounts and the negative impact on brand reputation was significant. Unauthorized web scraping increased the stress on the web infrastructure, while increasing the global distribution system (GDS) and thirdparty service fees. Ultimately, the bot attacks were hurting the look-to-book ratio, slowing the website and skewing site analytics

Welcome Dear

Thank you for your interest and your registration with Teradata. Please confirm your e-mail address to complete your registration by clicking here

Yes, confirm my

By confirming this, you give Teradata your consent to send you information on our data analytics products and services or invitations to events and webinars by e-mail from time to time. You can revoke this consent at any time by clicking on the unsubscribe link at the bottom of each of our e-mails. We assure you that we treat your contact details with the utmost care. Detailed information on how we store and use your personal data or how you can exercise your rights regarding your personal data can be found in the global Teradata Privacy Policy.