The Challenge of Disengagement
Most loyalty programs have an engagement problem. On one hand, the average number of total loyalty program memberships rose 28% from 2019 to 2024, and the number of active memberships rose 39%. Yet, despite the surge in participation, a surprising statistic reveals that members only actively engage with half of the programs they join.
The Solution for Lasting Loyalty
So, how can you reverse disengagement and capture the long-term focus of your loyalty customers? The answer lies in refreshing and recharging your rewards. The goal isn’t to spin up a “better offer” or quick fix-it’s to infuse more value into your reward experiences and drive genuine interest. When interacting with your loyalty program leads to desirable perks, engaging is an offer they can’t refuse. Revitalize your customer loyalty program and turn passive membership into active engagement with these strategies.