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7 reasons to embed payments into your platform

7 reasons to embed payments into your platform

Adyen
Published by: Research Desk Released: Jun 05, 2024

Payments: The pain, the potential

Payments can be a major pain-point for your SMB users, adding complexity and operational overhead. As a platform, you’re uniquely positioned to make all this go away by offering payments services from directly within their systems. This is a huge growth area:

35% of SMB platform are using an embedded payments service provided by their platform (up from 30% in 2021).
69% would move to a platform that offered a more integrated payments experience.

Front-running platform businesses are already seeing up to 80% of their revenue coming from embedded payments.

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