Many retailers are shifting their priorities and marketing strategies to adjust for changing consumer behavior. With email being a primary channel for many, Bluecore was determined to get to the bottom of how retailers are using email. We wanted insights into the extent to which they have embraced personalized messaging and the effectiveness of those messages.
Bluecore turned to the data.
Bluecore analyzed benchmarks based on email type, season, retail vertical, average order value, customer spend level, purchase history and lifecycle stage.