The Quit Genius platform is aimed at HR professionals. Therefore, Chad’s mission was to generate leads matching their ideal customer profile — the HR buyer. However, it was clear that the campaigns he inherited when joining the company weren’t performing.
Despite partnering with HR-specific publications to distribute their content to relevant audiences, Chad discovered that up to 50% of the leads they received had no buying power. In addition to this poor lead quality, Chad’s team was also spending too much time manually processing the data to make it workable.