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Sephora Case Study

Sephora Case Study

Published by: Research Desk Released: Jul 06, 2020

Sephora Improves Data Activation and Accessibility with Bluecore

Discover how Bluecore helped Sephora:

Increase loyalty and revenge through targeted “Next Best Category” campaign

Sephora partnered with Bluecore’s Data Insights team to increase client loyalty and lifetime value by launching a highly targeted data-based campaign designed to turn single category shoppers into multi-category shoppers.

Scale targeted campaigns by empowering the marketing team to activate data

With Bluecore, Sephora’s digital marketing team gained real-time access to data and the ability to activate that data to execute, test and optimize digital marketing campaigns on their own.

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