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THE RIGHT AISLE STRATEGY FOR RETAIL SUCCESS

THE RIGHT AISLE STRATEGY FOR RETAIL SUCCESS

Centric Software
Published by: Research Desk Released: May 16, 2024

Over the past 10-15 years, retailers have embraced an ‘endless aisle’ strategy, expanding their assortments online to compete with digital marketplaces. This shift, accelerated by the pandemic, necessitated a rapid scaleup in e-commerce to manage excess inventory and meet consumer expectations for a vast online product range.

However, as in-store shopping resumes, retailers face challenges in mirroring the online variety due to space limitations and stock management issues. The pivot back to physical stores, especially among Gen Z—who value the tactile and personal aspects of in-store shopping-highlights the inadequacy of assuming that online fulfillment is a true substitute for in-store experience.

To address this, retailers and brands are transitioning toa ‘right aisle’ strategy, employing AI and analytics to finely tune their in-store offerings with curated assortments and optimized SKU portfolios, ensuring they meet consumer demand with the right products at the right time and price.

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