• All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
  • All
  • Cloud
    • Solutions
    • Virtualization
  • Data
    • Analytics
    • Big Data
    • Customer Data Platform
  • Digital
    • Digital Marketing
    • Social Media Marketing
  • Finance
    • Cost Management
    • Risk & Compliance
  • Human Resources
    • HR Solutions
    • Talent Management
  • IT Infra
    • App Management Solutions
    • Best Practices
    • Datacenter Solutions
    • Infra Solutions
    • Networking
    • Storage
    • Unified Communication
  • Mobility
  • Sales & Marketing
    • Customer Relationship Management
    • Sales Enablement
  • Security
  • Tech
    • Artificial Intelligence
    • Augmented Reality
    • Blockchain
    • Chatbots
    • Internet of Things
    • Machine Learning
    • Virtual Reality
Why The Data Driven Marketer Needs A Cloud Data Warehouse

Why The Data Driven Marketer Needs A Cloud Data Warehouse

Snowflake
Published by: Research Desk Released: Jul 01, 2020

Marketing uses a lot of data, and “data-driven” marketing is rapidly becoming commonplace.

Effectively collecting, preparing, and analyzing a growing pool of information sources can lead to measurable benefits, including using predictive models for intent-driven marketing, omnichannel targeting, and sales acceleration. However, the benefits of a data-driven marketing strategy aren’t simple to reach.

Supporting the marketing function requires attention to a number of technical challenges. Addressing these challenges requires a platform that can adapt to the rapidly evolving universe of marketing tools, services, and data sources. Because many of these services are hosted in the cloud, the logical first approach would be to consider a cloud data warehouse.

This TDWI Insight Accelerator focuses on the benefits, challenges, and recommendations for adopting a cloud data warehouse to enable data-driven marketing.

Welcome Dear

Thank you for your interest and your registration with Teradata. Please confirm your e-mail address to complete your registration by clicking here

Yes, confirm my

By confirming this, you give Teradata your consent to send you information on our data analytics products and services or invitations to events and webinars by e-mail from time to time. You can revoke this consent at any time by clicking on the unsubscribe link at the bottom of each of our e-mails. We assure you that we treat your contact details with the utmost care. Detailed information on how we store and use your personal data or how you can exercise your rights regarding your personal data can be found in the global Teradata Privacy Policy.