Do you have a strategy for driving user engagement within an online community?
Engagement is a broad term; it can mean anything from simply clicking within the community to achieving the elite “superuser” status. We gathered our best tips, built from billions of interactions with the world’s largest brands, into this tipsheet to help you develop effective engagement strategies for your online brand community.
Some of the strategies discussed include:
- Getting existing customers to help you convert leads
- Leveraging your community to boost SEO metrics on your website
- Using a level-up strategy to create elite “super-engagers”
- Implementing gamification to motivate your most active fans and bring new ones into the fold
Khoros is a global leader in digital-first customer engagement software. We build enterprise software for digital customer service, online brand communities, and social media management — differentiated by award-winning services with 20 years of experience. Over 2,000 brands, including 52 of the Interbrand 100 companies, use Khoros to power approximately 500 million daily digital interactions, and create customers for life. Khoros has over 10 industry awards from TrustRadius, Stevie Awards, G2, and more. Khoros, built from Spredfast Lithium, is part of Vista Equity Partners with nine offices globally.
