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Research, ROI and Refinement: Optimizing Your Legal Marketing Strategy and Proving Its Value

Research, ROI and Refinement: Optimizing Your Legal Marketing Strategy and Proving Its Value

FindLaw
Published by: Research Desk Released: Nov 20, 2020

Time to cut the fluff with real law firm marketing strategies proven to move the needle.

Marketers at law firms of any size most always have one thing in common: they have a lot on their plate. Sound familiar? As a marketing professional, you’re also probably in tune with the continuous evolvement of digital marketing, and the importance of using data to drive informed decisions that should ultimately lead to a better ROI.

Easy, right? Wrong. 87% of marketers today feel that data is their organizations most underused asset, suggesting that data-driven marketing is more difficult and time-consuming than most marketers have time for.

With this free guide created specifically for law firm marketers, you’ll get a solid understanding of how law firms can use data-driven marketing strategies to improve marketing and business development outcomes:

  • A template to calculate law firm marketing ROI paired with a solid approach to using key performance indicators in your strategy.
  • A step-by-step law firm marketing case study with detailed examples and metrics for success to help put your ideas into action.
  • Tools to help you pull it all together and tell your marketing story in a way that makes dollars and cents to all firm stakeholders.

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