Read our latest research to learn more about today’s retail landscape through the actions, voices, and eyes of today’s shoppers. Discover where and how they’re interacting, where friction in the shopping journey lies, and what this all means for retailers.
Get the true story of retail through three unique data sources:
- Shopper activity: digital shopping behavior of 500 million shoppers
- Consumer survey: preferences of 6,000 global consumers
- Mystery shopping: 70 brick-and-mortar stores evaluated for consumer experience”
