The Customer Imperative in Financial Services Report

The past 12 months have emphasised the value of a great digital experience, as well as how property and casualty insurance providers can harness technologies to meet demands. Salesforce’s research shows that 57% of insurance customers are interested in their providers using data to make more proactive recommendations.

How can insurance companies ensure they are meeting these expectations and adapt to the new normal?

The Customer Imperative in Financial Services research report reveals how the Insurance industry has performed during the pandemic and what the new customer imperative is for financial services.