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Creating a Sustainable Supply-Side Replacement for the Cookie

Creating a Sustainable Supply-Side Replacement for the Cookie

Neustar
Published by: Research Desk Released: Feb 12, 2021

With third-party cookies going away, it’s about to get harder to attract advertisers, secure media dollars from brands and agencies, and increase your CPM. Enter the new cookie replacement.

Some savvy publishers are getting ahead of the challenge by investing in a sustainable supply-side cookie replacement. Fill out the form to get instant access to our on-demand webinar and to learn how to:

  • Implement a reliable cookie replacement and alternatives to the device ID
  • Maximize your first-party data and increase the relevance and targeting potential of your media inventory
  • Improve the quality and value of your media to grow your CPM

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