A next generation DAM can meet today’s overwhelming content demands and avoid a rupture in the customer experience.
The number of digital assets required to support all the digital experiences that marketers need to deliver today is growing exponentially. Budgets for content creation aren’t growing to keep pace, however. This means marketers must find ways to streamline their content creation, management, and distribution processes..
Marketing and IT teams are overwhelmed by the pressure to deliver exceptional digital experiences. A next generation DAM, with these seven requirements, can meet today’s content demands and avoid a rupture in the customer experience.
1. Streamline workflows.
2. Unify campaign management.
3. Master multiple channels.
4. Perfect content personalization.
5. Be responsive, always.
6. Manage metadata effortlessly.
7. Accumulate analytics for greater insights.
