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7 Retail Engagement Trends – And How To Make The Most Of Them

7 Retail Engagement Trends – And How To Make The Most Of Them

nuance
Published by: Research Desk Released: Aug 04, 2022

It’s won and lost in small interactions: when customers ask a knowledgeable store associate which shampoo is best for dry hair, or you send out an email with a restock date for a hard-to-find pair of shoes they’ve wanted for months.

A single inquiry can hop between as many as 10 different touchpoints before your customer clicks “buy now.” An omnichannel approach is the only way to service these highly complex customer journeys effectively, but that’s a complex proposition all by itself.

In this guide, you’ll explore seven key omnichannel trends for retailers in 2022 and beyond—the industry evolutions that our experts believe are most important to keep on your radar as you plan for this year and beyond.

But just knowing what’s coming isn’t enough—it’s also important to know what infrastructure and processes you need to have in place to really make the most of those trends.

So, in addition to highlighting the challenges and opportunities ahead, we’ll showcase useful solutions and help you shape your own roadmap with quick, effective exercises that will help assess your readiness.

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