You are a data-driven marketer. Your company has invested in advanced Marketing Technologies (MarTech) such as Marketing Automation Platforms (MAP), predictive lead scoring, account based marketing, and content personalization. Unfortunately, you realize none of these MarTech solutions work very well with your poor quality data. To realize the return on investment for these MarTech solutions and to excel as a data-driven marketer, you need to clean your data and customize it. This guide outlines how to build and refine your MarTech databases so they can best support your evolving business needs.
How to Cleanse, Build, and Refine Your MarTech Databases
