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Marketing Automation is more than software

Marketing Automation is more than software

Adobe
Published by: Research Desk Released: Jun 04, 2019

Marketing automation is a pay-off, not a trade-off, in experience.

Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in their organization.

● Data that proves automation saves time and money across your business
● How automation simplifies growing content demands and delivers at scale
● Why automation is effective in supporting customer lifecycle marketing efforts

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