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Next-Level Video Marketing

Next-Level Video Marketing

BrightCove
Published by: Research Desk Released: Nov 30, 2020

Developing video campaigns to engage key prospects at every stage of their journey

Regardless of the type of content you create, it won’t get the job done if your buyers aren’t engaged. Buyers today are drawn to entertaining, engaging content – and that’s where video stacks up extremely well against all other formats.

In this whitepaper, you’ll learn about:

  • ­The various types of videos and where they fit into the buyer’s journey
  • ­The value of video’s ability to provide rich data at every point in the decision-making process
  • ­The challenges of taking a data-driven approach to video marketing
  • ­Best practices for creating and promoting video that will drive engagement

By using the right video at the right time, you can keep your buyers engaged – wherever they are in their journey.

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