How companies handle and protect consumer data privacy is more than a compliance issue: It’s a competitive differentiator. As a result, firms need to develop a cohesive privacy strategy and program, one in which B2C marketing leaders must actively participate. This report outlines the capabilities necessary to build a comprehensive consumer data privacy program, with an emphasis on the roles that marketing and business strategy leaders must play.
Organizational best practices from Forrester Research’s Customer Trust and Privacy Playbook
