Retail pricing study highlights how pandemic has impacted pricing strategies
Are your pricing tools and strategies keeping pace with your retail peers?
In this Targeted Research report we examine the specific technologies and strategies needed to take your pricing capabilities to the next level, and benchmark the industry’s maturity in this critical capability.
A few key takeaways from this study:
- 93% of retailers expect to re-assess KVIsin light of pandemic-driven shifts in price sensitivity.
- 60% of retailers are focused on putting AI-powered pricingin place to ensure pricing aligns with shifts in pandemic-related price sensitivity.
- 70% of retailers will shift their pricing strategiesto get closer to personalized pricing in response to COVID-driven price sensitivity.
