There’s more to personalization than simply customizing content. It requires that you consider a customer’s long-term relationship with your brand. When done right, amazing personalization makes every customer feel deeply connected to your organization.
Personalisation is profitable—but too often marketers have only a basic understanding of what personalisation involves, and why each aspect matters. This asset will provide an overview of what real personalisation encompasses, and how it can benefit the business.
Learn the five things your organization can do to cut through the marketing noise and make a real impact on customers:
1. Focus on omnichannel marketing
2. Scale experiences with technology
3. Look to AI-powered automation
4. Trust machine learning powered customer intelligence
5. Conduct A/B and multivariate experiments
Irrelevant experiences are the number one reason prospects do not turn into customers. Adobe can help you create, manage and deliver relevant web experiences across channels, devices, touch points.
Benefits:
• Unified view of customer
• Relevant, engaging digital experiences
• Improve Reach, Revenue, Retention
• Higher conversion rates
• Improved customer loyalty
