Motomo

Video Marketing Master Class: Your Definitive Guide to Video

Video Marketing Master Class: Your Definitive Guide to Video

Brightcove
Published by: Research Desk Released: Nov 27, 2019

Using video in marketing and demand gen campaigns today is table stakes. But how do you build video campaigns that actively build pipeline and increase your marketing ROI?

Become a Video Master with the help of Brightcove. Inside this ebook, you’ll find 5 steps for creating a successful video campaign, including:

  • Branding your videos
  • Where to utilize video across the customer journey
  • Maximizing your audience by repurposing footage like a pro
  • How to produce and scale videos like a pro
  • Analytics to optimize for conversions and measure success