Using video in marketing and demand gen campaigns today is table stakes. But how do you build video campaigns that actively build pipeline and increase your marketing ROI?
Become a Video Master with the help of Brightcove. Inside this ebook, you’ll find 5 steps for creating a successful video campaign, including:
- Branding your videos
- Where to utilize video across the customer journey
- Maximizing your audience by repurposing footage like a pro
- How to produce and scale videos like a pro
- Analytics to optimize for conversions and measure success
