Online marketplaces have revolutionized the customer experience. Now among some of the world’s most valuable companies, services marketplaces have led the disruption of transport,commodation, food, and pioneered the sharing and on-demand economies. Regardless of industry, the global success
of marketplaces is built on providing a seamless experience across every step of the user journey.
Trust is also a marketplace’s most valuable asset. With high volumes of users transacting around the world— who don’t necessarily know or trust each other— ensuring the safety and security to both sides of the marketplace is critical.
